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2. National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China

open_access
Open Access
Author:
Whittet, Emily
Title:
National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China
Area of Honors:
Advertising/Public Relations
Keywords:
french advertising
alcohol advertising
advertising
international advertising
chinese advertising
u.s. advertising
File:
Download Whittet_Thesis_1.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

3. EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY

open_access
Open Access
Author:
Lewis, Kirsten Ruth
Title:
EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate social repsonsibility
corporate responsibility
corporate citizenship
File:
Download Final_Thesis.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

5. SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE

open_access
Open Access
Author:
Toennies, Michelle Elizabeth
Title:
SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Sexuality
France
United States
File:
Download THESIS_old_word_PDF.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

6. The Broadcast Media's Portrayal of Modern Maritime Piracy

open_access
Open Access
Author:
Brill, Tamar Anna
Title:
The Broadcast Media's Portrayal of Modern Maritime Piracy
Area of Honors:
Advertising/Public Relations
Keywords:
Modern maritime piracy
Somali piracy
maritime terrorism
piracy
broadcast media
CNN
Fox
communications
political motive
economic motive
content analysis
multilateral collaboration
East Africa
File:
Download Tamar_Brill_Thesis_FINAL.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

7. Buying Local: The Cognitive Effects of Environmental Messaging

open_access
Open Access
Author:
Dames, Valerie Jean
Title:
Buying Local: The Cognitive Effects of Environmental Messaging
Area of Honors:
Advertising/Public Relations
Keywords:
Environmental Communication
Framing
BIS/BAS
File:
Download Val_Dames-_Schreyer_Honors_College_Thesis-_Final.pdf
Thesis Supervisors:
Dr. Lee Ahern, Thesis Supervisor
Dr. Lee Ahern, Thesis Supervisor
Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

11. Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action

open_access
Open Access
Author:
Skitka, Kari Alexandra
Title:
Examining Consumers’ Attitudes and Ethical Behaviors of Digital Music through the Lens of the Diffusion of Innovations and the Theory of Reasoned Action
Area of Honors:
Advertising/Public Relations
Keywords:
diffusion of innovations
reasoned action
music piracy
ethical perceptions
File:
Download Thesis_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

13. The Use of Facebook by Adolescent Girls and Its Implications for the Domestic Sex Trafficking of Minors

open_access
Open Access
Author:
Dutill, Megan Grace
Title:
The Use of Facebook by Adolescent Girls and Its Implications for the Domestic Sex Trafficking of Minors
Area of Honors:
Advertising/Public Relations
Keywords:
Facebook
adolescents
girls
teen girls
sex trafficking
human trafficking
DMST
social media
File:
Download Dutill_Megan_Thesis.pdf
Thesis Supervisors:
Marcia W Distaso, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

14. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

open_access
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

15. A Cross Cultural Analysis of Vogue Magazine and its Implications on Body Image and the World of High Fashion

open_access
Open Access
Author:
Twillmann, Paige Elizabeth
Title:
A Cross Cultural Analysis of Vogue Magazine and its Implications on Body Image and the World of High Fashion
Area of Honors:
Advertising/Public Relations
Keywords:
too-thin
detachment
anxiety
objectification
superiority
United States
Italy
Spain
Vogue
File:
Download Twillmann_Final_Thesis.pdf
Thesis Supervisors:
Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

16. Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy

open_access
Open Access
Author:
Tennin, Casie Amanda
Title:
Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy
Area of Honors:
Advertising/Public Relations
Keywords:
Calvin Klein
Casie Tennin
Publicity
Good Publicity
Bad Publicity
Advertising
Public Relations
File:
Download Tennin_Thesis_Final.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

17. A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection

open_access
Open Access
Author:
Jackson, Kelly Sarah
Title:
A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection
Area of Honors:
Advertising/Public Relations
Keywords:
advertising
semiotic study
visual images
gender representation
eco-fashion
eco-marketing
sustainable marketing and fashion
File:
Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf
Thesis Supervisors:
Michelle Lyn Rodino Colocino, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

19. Best Practices of Social Media Use and Interactivity by Automotive Companies

open_access
Open Access
Author:
Sexton, Cheyenne Nicole
Title:
Best Practices of Social Media Use and Interactivity by Automotive Companies
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Interactivity
Automotive
Facebook
Content Analysis
File:
Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

25. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

open_access
Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes
File:
Download Kristen_Laubscher_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader

27. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

open_access
Open Access
Author:
Park, Joo Hee
Title:
Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent
File:
Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

31. EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM

open_access
Open Access
Author:
Stafford, Brooke A
Title:
EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM
Area of Honors:
Advertising/Public Relations
Keywords:
Body Image
Body Satsifaction
BMI
Self-Esteem
Advertising
File:
Download FINALTHESIS_April11_BrookeStafford.pdf
Thesis Supervisors:
Colleen Connolly-Ahern, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor

32. Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey

open_access
Open Access
Author:
Goett, Kristin Elizabeth
Title:
Self-Perceived Knowledge Levels of Search Engine and Social Media Optimization: A Survey
Area of Honors:
Advertising/Public Relations
Keywords:
search engine optimization
social media optimization
social media trends
marketing analytics
data analytics
user data
File:
Download KGoett_Thesis.pdf
Thesis Supervisors:
Curtis William Chandler, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

33. Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility

open_access
Open Access
Author:
Royle, Alexandra Francella
Title:
Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Responsibility
Corporate Purpose
File:
Download Doing_Well_While_Doing_Good_A_Case_Study_Examination_of_Corporate_Social_Responsibility_AlexandraRoyleThesis.pdf
Thesis Supervisors:
Marcia W Distaso, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

36. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

open_access
Open Access
Author:
Miao, Jingnan
Title:
THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad
File:
Download Miao_Jingnan_UGCMGC.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

39. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

open_access
Open Access
Author:
Major, Amy
Title:
How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements
File:
Download Amy_Major_Thesis_4.05.18.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

41. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication

open_access
Open Access
Author:
Reinhardt, Meghan Kathleen
Title:
From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication
Area of Honors:
Advertising/Public Relations
Keywords:
Public Relations
Social Media
Crisis Communications
File:
Download MeghanReinhardt_Thesis.pdf
Thesis Supervisors:
Steve Manuel, Thesis Supervisor
Alexander Leor Fattal, Faculty Reader
Steve Manuel, Thesis Honors Advisor

42. UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING

open_access
Open Access
Author:
Staub, Haley Ann
Title:
UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING
Area of Honors:
Advertising/Public Relations
Keywords:
snack food
GMO
genetic technology
packaging
labels
legislation
consumer
analysis
green marketing
holistic health
File:
Download Staub_Haley_Thesis.pdf
Thesis Supervisors:
Ann Marie Major, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

44. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

open_access
Open Access
Author:
Mc Bride, Colleen Mary
Title:
IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:
Advertising/Public Relations
Keywords:
Generation Z
Generational Marketing
Consumer Behavior
File:
Download McBride_Thesis_2019.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

47. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

open_access
Open Access
Author:
Aul, Rachel
Title:
Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Advocacy
Brand Campaigns
Generation Z
File:
Download Aul_Final_Thesis.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader

49. The Effect of Need to Belong And Materialism In Influencer Marketing

open_access
Open Access
Author:
Zhang, Maggie
Title:
The Effect of Need to Belong And Materialism In Influencer Marketing
Area of Honors:
Advertising/Public Relations
Keywords:
Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis
File:
Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

50. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers

open_access
Open Access
Author:
E, Zihang
Title:
the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers
Area of Honors:
Advertising/Public Relations
Keywords:
influencer
celebrity
influencer marketing
endorsement
advertising
File:
Download Thesis_paper_final_0731.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor