1. MASTERING THE MECHANICS: DEVELOPING A BUSINESS AND A GUIDE Open Access Author: Formento Jr, John Paul Title: MASTERING THE MECHANICS: DEVELOPING A BUSINESS AND A GUIDE Area of Honors: Business (University College) Keywords: EntrepreneurshipSmall BusinessMarketingFinanceand Business Plan. File: Download Thesis-Final.pdf Thesis Supervisors: Diane Marie Disney, Thesis SupervisorDiane Marie Disney, Thesis SupervisorDon A Taylor, Thesis Honors Advisor
2. The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age Open Access Author: Yom-Tov, Adi Title: The Decoy Effect on Consumer Choice: An Experimental Analysis of the Effects of Brand, Product Involvement and Consumer Age Area of Honors: Business (University College) Keywords: Decoy effectcell phonesdisinfecting wipesdecision makingmillennialsconsumer behaviorbehavioral economicsdecoy effectcell phonesdisinfecting wipesdecision makingmillennialsconsumer behaviorbehavioral economicsbrand informationproduct involvementCOVID-19 File: Download YomTov_Final.pdf Thesis Supervisors: Julie V Stanton, Thesis SupervisorHans Schmidt, Thesis Honors Advisor
