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4. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY

open_access
Open Access
Author:
Nguyen, Julia Lee
Title:
CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:
Marketing
Keywords:
brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:
Download Final_Thesis_PDF.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

6. Clothing and the Social Self: An Analysis and Categorization

open_access
Open Access
Author:
Stratico, Katherine Rose
Title:
Clothing and the Social Self: An Analysis and Categorization
Area of Honors:
Marketing
Keywords:
clothing
brands
social self
social identity
self-extension
relationship form
Family Fashionista
Friendly Stylista
Society Sartorialist
File:
Download Stratico_Honors_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Alok Kumar, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

8. "Developing Sports Fan Avidity for Increased Revenue Generation"

open_access
Open Access
Author:
Wendkos, Max S.
Title:
"Developing Sports Fan Avidity for Increased Revenue Generation"
Area of Honors:
Marketing
Keywords:
fan avidity
fan development
sports marketing
identity formation
motivation
File:
Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf
Thesis Supervisors:
Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader

10. CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL

open_access
Open Access
Author:
Weiss, Stephen C.
Title:
CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL
Area of Honors:
Marketing
Keywords:
music
music listening
proactive listening
passive listening
shuffle
listener wheel
File:
Download THESISmasterfile.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Min Ding, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor