1. CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Open Access Author: Weiss, Stephen C. Title: CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Area of Honors: Marketing Keywords: musicmusic listeningproactive listeningpassive listeningshufflelistener wheel File: Download THESISmasterfile.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorMin Ding, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
2. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Open Access Author: Shi, Xiang (Wendy) Title: NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Area of Honors: Marketing Keywords: nation brandingKorean WaveSouth Korean Dramasbrand association File: Download Thesis-1.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty Reader
