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Open Access

Author:: Bakos, Delanie Suzanne
Title:: Putting America On a Carbon Diet: Challenges and Recommendations
Area of Honors:: Marketing
Keywords:: carbon diet
calibration
social capital
carbon emissions
climate change
File:: Download THESISFINAL_PuttingAmericaOnACarbonDiet_DBakos.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Rogers, Elizabeth Regina
Title:: Cause Related Marketing and the Environment
Area of Honors:: Marketing
Keywords:: Cause Related Marketing
consumer behavior
"green"
environment
persuasion
File:: Download Rogers_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Budin, Jacob Daniel
Title:: The Marketing of Subprime Mortgages in the United States
Area of Honors:: Marketing
Keywords:: marketing
subprime
mortgages
real estate
united states
america
File:: Download Thesis-final2.pdf
Thesis Supervisors:: Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Cheyne, Katelyn Ann
Title:: Uncovering the Drivers of Sports Fan Avidity
Area of Honors:: Marketing
Keywords:: fan avidity
marketing
File:: Download KateCheyneThesisFinal.pdf
Thesis Supervisors:: Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Stratico, Katherine Rose
Title:: Clothing and the Social Self: An Analysis and Categorization
Area of Honors:: Marketing
Keywords:: clothing
brands
social self
social identity
self-extension
relationship form
Family Fashionista
Friendly Stylista
Society Sartorialist
File:: Download Stratico_Honors_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Alok Kumar, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Lewis, Sara Elana
Title:: MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA
Area of Honors:: Marketing
Keywords:: Social Media
Ethics
Food
Marketing
File:: Download Senior_Thesis_Sara_Lewis.pdf
Thesis Supervisors:: Jennifer Coupland, William Ross, Thesis Supervisor
William Ross, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

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