1. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Open Access Author: Gross, Kathryn Emily Title: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Area of Honors: Marketing Keywords: product placementconsumerbrand-relationshipscongruencytelevisionmoviesconsumer behavior File: Download Kathryn_Gross_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
2. Evolution of the Big Ten Brand Open Access Author: Dassatti, Reagan Ann Title: Evolution of the Big Ten Brand Area of Honors: Marketing Keywords: EvolutionBig TenBrand File: Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Green Purchasing in College Students Open Access Author: Gilbert, John L Title: Green Purchasing in College Students Area of Honors: Marketing Keywords: marketingsustainabilitygreen purchasinggreenwashingmillennialsPatagoniaconsumer behavior File: Download Gilbert_Thesis_FINAL.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
4. THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY Open Access Author: Grant, Asia J Title: THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY Area of Honors: Marketing Keywords: Product DesignAestheticsProduct MarketingBrand Personality File: Download Grant_Thesis_Final_Draft.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorKaren Page Winterich, Faculty Reader
