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Author:

Desjardins, Grace Alison

Title:

Appreciation or Just Representation: A Look at Multicultural Portrayals in Advertising

Area of Honors:

Marketing

Keywords:

Multicultural
Advertising

File:

Download Grace_Desjardins_Thesis_Final_Version.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Duncan King-Hoi Fong, Faculty Reader

Author:

Romeo, Gabrielle Faith

Title:

An Exploration of Brand Personality Typology

Area of Honors:

Marketing

Keywords:

Brand
Personality
Typology
Aaker
Archetypes

File:

Download RomeoGabrielleThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johann Baumgartner, Faculty Reader

Author:

Ebner, Rachel Ann

Title:

How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Area of Honors:

Marketing

Keywords:

Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods

File:

Download Ebner_Thesis_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor