61. Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton Open Access Author: Fisher, Madelyn Title: Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton Area of Honors: Marketing Keywords: MarketingMusicBroadwayIncongruenceSensoryElaboration File: Download Fisher_Madelyn_Harmoning_Hip_Hop_and_History.pdf Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
62. The Harsh Reality of Gambling Advertising Open Access Author: Purcell, Timothy Title: The Harsh Reality of Gambling Advertising Area of Honors: Marketing Keywords: GamblingGambling AdvertisingSports BettingGambling Addiction File: Download Thesis_Final_Submission_-_Tim_Purcell.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
63. Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities Open Access Author: Saganowich, Julia Title: Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities Area of Honors: Marketing Keywords: RetroRetro BrandingRetro BrandsMarketingBrand ManagementAutomotiveAutomotive IndustryNostalgiaCarsPerceived UtilitiesBrand RelaunchBrand RevitalizationBrand RevivalNostalgia Marketing File: Download JuliaSaganowich_HonorsMarketingThesis_Spring2024_TakeaLookintheRearViewMirror.pdf Thesis Supervisors: Johanna H Slot, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
