21. Promotions and their Dynamic Effect on Major League Baseball Attendance Open Access Author: Jackson, Marcus Morris Title: Promotions and their Dynamic Effect on Major League Baseball Attendance Area of Honors: Marketing Keywords: baseballmarketingkoyckdistributed lagMLBstatistics File: Download Thesisfinalversion2.pdf Thesis Supervisors: Wayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
22. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Open Access Author: Lansdowne, Chelsea Lynn Title: Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Area of Honors: Marketing Keywords: MarketingRural TourismPocono MountainsResident Attitudes File: Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
23. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Open Access Author: Mahon, Jennifer Camille Title: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Area of Honors: Marketing Keywords: Harry PotterGame of ThronesStar WarsBrandingBrand RelationshipsLong Distance Best Friend ModelMarketing File: Download Mahon_Jennifer_thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
24. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Open Access Author: Tarriff, Ashley Lauren Title: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Area of Honors: Marketing Keywords: PersonalitiesSocial MediaFacebookTwitterInstagramOnline PersonalitiesCattell16 Personality FactorsMarketing File: Download FinalThesisTarriff.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
25. Leisure Style and Attitudes Toward Theatre Attendance Open Access Author: Shultz, Mark James Title: Leisure Style and Attitudes Toward Theatre Attendance Area of Honors: Marketing Keywords: theatreartstheatre marketingarts marketingbroadwaymarket research File: Download Mark_Shultz_FINAL_Thesis.pdf Thesis Supervisors: Jeffrey Michael Kukitz, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
26. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
27. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
28. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
29. Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Open Access Author: Liu, Shirley Title: Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Area of Honors: Marketing Keywords: marketingcomedymedia studiesgenderchangetelevisionfeminism File: Download 1-Liu_Shirley_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDavid Michael Winterich, Faculty Reader
30. "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction Open Access Author: Sullivan, Joseph Title: "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction Area of Honors: Marketing Keywords: MarketingCrowdsourcingFeedbackParticipantSatisfactionParticipant Satisfaction File: Download Thesis_Final_.pdf Thesis Supervisors: Johanna H Slot, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor