21. Lifestyle Branding: How Identity Tells An Engaging Story Open Access Author: Stern, Hannah Title: Lifestyle Branding: How Identity Tells An Engaging Story Area of Honors: Marketing Keywords: Lifestyle brandingIdentityMarketingStorytellingInfluencer marketingEmotional investmentCustomer-brand relationships File: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
22. Social Responsibility and Financial Return: A Case Study on Sustainability Marketing Open Access Author: Hingada, Juan Miguel Title: Social Responsibility and Financial Return: A Case Study on Sustainability Marketing Area of Honors: Business (Berks/Lehigh) Keywords: Social ResponsibilitySustainabilityMarketingBuying Behavior File: Download HingadaMiguel_Thesis_Final.pdf Thesis Supervisors: Ada Leung, Thesis SupervisorSandy Feinstein, Thesis Honors Advisor
23. The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Open Access Author: Longtine, Ashleigh Title: The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Area of Honors: Marketing Keywords: MarketingAdvertisingFemvertisingEmpowerment File: Download Longtine_FinalThesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
24. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Open Access Author: Harney, Shannon Title: Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Area of Honors: Marketing Keywords: InnovationLogical Creative Thinking MethodsMarketingSalesSalty Snack IndustrySnack FoodsConsumer GoodsConsumer Goods SectorNew Product InnovationsChipsSun ChipsUmbrella BrandsGarden Salsa Sun ChipsHealth TrendsReplacementAbstractionHorizontal ExtensionFrito-LayPepsiCo File: Download Shannon_Harney_-_Final_Thesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
25. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs Open Access Author: Wagner, Jillian Title: The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs Area of Honors: Marketing Keywords: Carbon LabelCarbon LabelingMarketingGreen MarketingGreenwashingClimate ChangeESGLabelingCarbonCO2 File: Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
26. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
27. Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton Open Access Author: Fisher, Madelyn Title: Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton Area of Honors: Marketing Keywords: MarketingMusicBroadwayIncongruenceSensoryElaboration File: Download Fisher_Madelyn_Harmoning_Hip_Hop_and_History.pdf Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
28. Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities Open Access Author: Saganowich, Julia Title: Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities Area of Honors: Marketing Keywords: RetroRetro BrandingRetro BrandsMarketingBrand ManagementAutomotiveAutomotive IndustryNostalgiaCarsPerceived UtilitiesBrand RelaunchBrand RevitalizationBrand RevivalNostalgia Marketing File: Download JuliaSaganowich_HonorsMarketingThesis_Spring2024_TakeaLookintheRearViewMirror.pdf Thesis Supervisors: Johanna H Slot, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor