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Author:

Harney, Shannon

Title:

Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

Area of Honors:

Marketing

Keywords:

Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo

File:

Download Shannon_Harney_-_Final_Thesis.pdf

Thesis Supervisors:

Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor