1. The Influence of Influencers: How Twitter Groups Affect Company Performance Open Access Author: Scott, Ryan Title: The Influence of Influencers: How Twitter Groups Affect Company Performance Area of Honors: Management Information Systems (Behrend) Keywords: Social MediaInfluencer MarketingTwitterSentimentStockCompany Financial PerformanceGoogle Trends File: Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf Thesis Supervisors: Babajide James Osatuyi, Thesis SupervisorMatthew Swinarski, Thesis Honors Advisor
2. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Restricted (Penn State Only) Author: Straley, Megan Title: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Area of Honors: Marketing Keywords: Influencer MarketingKelman's Source CharacteristicsBalance TheorySocial MediaOnline Engagement File: Login to Download Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. An Analysis of Influencer Marketing and Supply Chains Open Access Author: Mc Steen, Kailey Title: An Analysis of Influencer Marketing and Supply Chains Area of Honors: Supply Chain and Information Systems Keywords: Influencer MarketingSupply ChainsSocial MediaInventory File: Download Final_Thesis_McSteen.pdf Thesis Supervisors: Robert Alexander Novack, Thesis SupervisorSaurabh Bansal, Thesis Honors Advisor