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Author:

Straley, Megan

Title:

Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

Area of Honors:

Marketing

Keywords:

Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement

File:

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Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor