1. Putting America On a Carbon Diet: Challenges and Recommendations Open Access Author: Bakos, Delanie Suzanne Title: Putting America On a Carbon Diet: Challenges and Recommendations Area of Honors: Marketing Keywords: carbon dietcalibrationsocial capitalcarbon emissionsclimate change File: Download THESISFINAL_PuttingAmericaOnACarbonDiet_DBakos.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Cause Related Marketing and the Environment Open Access Author: Rogers, Elizabeth Regina Title: Cause Related Marketing and the Environment Area of Honors: Marketing Keywords: Cause Related Marketingconsumer behavior"green"environmentpersuasion File: Download Rogers_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. BUSINESS AND ISLAM: WHAT IS HARAM? Open Access Author: Lucci, Magdalen Elizabeth Title: BUSINESS AND ISLAM: WHAT IS HARAM? Area of Honors: Marketing Keywords: cross-cultural marketingArab Middle EastIslam in businessinternational business File: Download Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Open Access Author: Shi, Xiang (Wendy) Title: NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Area of Honors: Marketing Keywords: nation brandingKorean WaveSouth Korean Dramasbrand association File: Download Thesis-1.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty Reader
5. The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Open Access Author: Wang, Helen Angela Title: The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Area of Honors: Marketing Keywords: front-of-package labelsFOP labelsSmart Choices labelGuidance Daily Allowances labelGDA labeltraffic light label File: Download FINAL_Helen_Wang_Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
6. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore Open Access Author: Ogden, Justin Mark Title: Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore Area of Honors: Labor and Employment Relations Keywords: ethical consumerismfair tradeliving wagecollegiate apparelglobalizationAlta Graciaworker rightsconsumer behavior File: Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer__SHC_.pdf Thesis Supervisors: Mark Sebastian Anner, Thesis SupervisorMark Sebastian Anner, Thesis Honors AdvisorXiangmin Liu, Faculty ReaderLisa Elizabeth Bolton, Faculty Reader
7. Universities in Crisis: How Crisis Communications Affect Marketing Implications Open Access Author: Weakland, Devin Haley Title: Universities in Crisis: How Crisis Communications Affect Marketing Implications Area of Honors: Marketing Keywords: crisis communications managementmarketingsocial mediaPenn State File: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
8. Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Open Access Author: Lehman, Ernie Title: Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Area of Honors: Marketing Keywords: MarketingKahnNew Product DevelopmentSocial EntrepreneurshipiDEPaul PolakFramework File: Download ErnieLehmanThesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
9. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
10. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor