1. Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy Open Access Author: Tennin, Casie Amanda Title: Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy Area of Honors: Advertising/Public Relations Keywords: Calvin KleinCasie TenninPublicityGood PublicityBad PublicityAdvertisingPublic Relations File: Download Tennin_Thesis_Final.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorSteve Manuel, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
2. A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection Open Access Author: Jackson, Kelly Sarah Title: A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection Area of Honors: Advertising/Public Relations Keywords: advertisingsemiotic studyvisual imagesgender representationeco-fashioneco-marketingsustainable marketing and fashion File: Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf Thesis Supervisors: Michelle Lyn Rodino Colocino, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. Social Media In A Crisis: Mitigating Brand Image Open Access Author: Giacobello, Dana Michelle Title: Social Media In A Crisis: Mitigating Brand Image Area of Honors: Advertising/Public Relations Keywords: public relationsbrand imagesocial mediacrisis communications File: Download Giacobello_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. Best Practices of Social Media Use and Interactivity by Automotive Companies Open Access Author: Sexton, Cheyenne Nicole Title: Best Practices of Social Media Use and Interactivity by Automotive Companies Area of Honors: Advertising/Public Relations Keywords: Social MediaInteractivityAutomotiveFacebookContent Analysis File: Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf Thesis Supervisors: Denise Sevick Bortree, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
