1. The Evolution of Media and Their Influence in International Relations Open Access Author: Boyer, Tess Mackenzie Title: The Evolution of Media and Their Influence in International Relations Area of Honors: Media Studies Keywords: Soft PowerPublic DiplomacyForeign PolicyInternational RelationsRadioVoice of AmericaRadio LibertyRadio Free EuropeTelevisionCNN EffectEvolution of MediaSocial MediaFacebookTwitterInternational BroadcastingArab SpringGrassroots Democracy Promotion File: Download Tess_Boyer_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Social Media Marketing: It's Effect on Business Consumer Relationships Open Access Author: Bobrow, Bradley Scott Title: Social Media Marketing: It's Effect on Business Consumer Relationships Area of Honors: Marketing Keywords: Social MediaMarketingSocial Media MarketingFacebookTwitterConsumer EngagementTraditional MarketingSocial Marketing File: Download Bobrow_Bradley_SocialMediaMarketing.pdf
3. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. The Re-tweets of Victory, the Hashtags of Defeat Open Access Author: Mcmurtry, Scott Thomas Title: The Re-tweets of Victory, the Hashtags of Defeat Area of Honors: Letters, Arts, and Sciences Keywords: LettersArtsand SciencesSportsBaseballSocial MediaStatisticsPittsburghPiratesTechnology File: Download Scott_McMurtry--Honors_Thesis.pdf Thesis Supervisors: Debra Hawhee, Thesis SupervisorDr. Jack L Selzer, Thesis Honors Advisor
5. The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China Open Access Author: He, Richard X Title: The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China Area of Honors: Chinese Keywords: ChinaSocial MediaPolicy File: Download The_Emergence_of_Sina_Weibo_and_Its_relationship_to_Policy-Making_in_the_Peoples_Republic_of_China-FINAL.pdf Thesis Supervisors: Flynt L Leverett, Thesis SupervisorShuang Shen, Thesis Honors Advisor
6. Best Practices of Social Media Use and Interactivity by Automotive Companies Open Access Author: Sexton, Cheyenne Nicole Title: Best Practices of Social Media Use and Interactivity by Automotive Companies Area of Honors: Advertising/Public Relations Keywords: Social MediaInteractivityAutomotiveFacebookContent Analysis File: Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf Thesis Supervisors: Denise Sevick Bortree, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
7. The Effect of Social Media on Crowdsourcing Investigation Open Access Author: Ji, Kaeun Title: The Effect of Social Media on Crowdsourcing Investigation Area of Honors: Political Science Keywords: Social MediaBoston Marathon BombingCrowdsourcingInvestigationTwitter File: Download JI_Kaeun_Theeffectofsocialmediaoncrowdsourcinginvestigation.pdf Thesis Supervisors: Andrea H Tapia, Thesis SupervisorDr. Gretchen G Casper, Thesis Honors Advisor
8. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
9. 2016 Presidential Election: Twitter Topics of the Presidential Candidates Open Access Author: Karwel, Lauren Joanna Title: 2016 Presidential Election: Twitter Topics of the Presidential Candidates Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaTwitterPresidential Election File: Download LaurenKarwel_FinalThesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
10. The Impact of Social Media on Political Discourse and Image Perception Open Access Author: Misra, Aishwarya Title: The Impact of Social Media on Political Discourse and Image Perception Area of Honors: Advertising/Public Relations Keywords: Social MediaPoliticsDiscoursePerceptionPublic Relations File: Download Eisha_Misra_Thesis_4-13.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor