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Author:

Ferrari, Celine

Title:

“Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy

Area of Honors:

Marketing

Keywords:

cultural capital
media
television
fashion
marketing
consumer behavior

File:

Download Thesis_final.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader

Author:

Fisher, Madelyn

Title:

Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton

Area of Honors:

Marketing

Keywords:

Marketing
Music
Broadway
Incongruence
Sensory
Elaboration

File:

Download Fisher_Madelyn_Harmoning_Hip_Hop_and_History.pdf

Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Purcell, Timothy

Title:

The Harsh Reality of Gambling Advertising

Area of Honors:

Marketing

Keywords:

Gambling
Gambling Advertising
Sports Betting
Gambling Addiction

File:

Download Thesis_Final_Submission_-_Tim_Purcell.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Saganowich, Julia

Title:

Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities

Area of Honors:

Marketing

Keywords:

Retro
Retro Branding
Retro Brands
Marketing
Brand Management
Automotive
Automotive Industry
Nostalgia
Cars
Perceived Utilities
Brand Relaunch
Brand Revitalization
Brand Revival
Nostalgia Marketing

File:

Download JuliaSaganowich_HonorsMarketingThesis_Spring2024_TakeaLookintheRearViewMirror.pdf

Thesis Supervisors:

Johanna H Slot, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor