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Author:

Stern, Hannah

Title:

Lifestyle Branding: How Identity Tells An Engaging Story

Area of Honors:

Marketing

Keywords:

Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships

File:

Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

Author:

Hingada, Juan Miguel

Title:

Social Responsibility and Financial Return: A Case Study on Sustainability Marketing

Area of Honors:

Business (Berks/Lehigh)

Keywords:

Social Responsibility
Sustainability
Marketing
Buying Behavior

File:

Download HingadaMiguel_Thesis_Final.pdf

Thesis Supervisors:

Ada Leung, Thesis Supervisor
Sandy Feinstein, Thesis Honors Advisor

Author:

Longtine, Ashleigh

Title:

The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self

Area of Honors:

Marketing

Keywords:

Marketing
Advertising
Femvertising
Empowerment

File:

Download Longtine_FinalThesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Harney, Shannon

Title:

Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

Area of Honors:

Marketing

Keywords:

Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo

File:

Download Shannon_Harney_-_Final_Thesis.pdf

Thesis Supervisors:

Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wagner, Jillian

Title:

The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs

Area of Honors:

Marketing

Keywords:

Carbon Label
Carbon Labeling
Marketing
Green Marketing
Greenwashing
Climate Change
ESG
Labeling
Carbon
CO2

File:

Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Di Carlo, Erica

Title:

How Culture Affects Marketing Content: A Comparison Between Austria and the United States

Area of Honors:

Marketing

Keywords:

Social Media
Instagram
Facebook
Austria
Culture
Marketing
Advertising

File:

Download Thesis_DiCarlo_2023.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Fisher, Madelyn

Title:

Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton

Area of Honors:

Marketing

Keywords:

Marketing
Music
Broadway
Incongruence
Sensory
Elaboration

File:

Download Fisher_Madelyn_Harmoning_Hip_Hop_and_History.pdf

Thesis Supervisors:

Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Saganowich, Julia

Title:

Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities

Area of Honors:

Marketing

Keywords:

Retro
Retro Branding
Retro Brands
Marketing
Brand Management
Automotive
Automotive Industry
Nostalgia
Cars
Perceived Utilities
Brand Relaunch
Brand Revitalization
Brand Revival
Nostalgia Marketing

File:

Download JuliaSaganowich_HonorsMarketingThesis_Spring2024_TakeaLookintheRearViewMirror.pdf

Thesis Supervisors:

Johanna H Slot, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor