1. The Influence of Influencers: How Twitter Groups Affect Company Performance Open Access Author: Scott, Ryan Title: The Influence of Influencers: How Twitter Groups Affect Company Performance Area of Honors: Management Information Systems (Behrend) Keywords: Social MediaInfluencer MarketingTwitterSentimentStockCompany Financial PerformanceGoogle Trends File: Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf Thesis Supervisors: Babajide James Osatuyi, Thesis SupervisorMatthew Swinarski, Thesis Honors Advisor
2. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Restricted (Penn State Only) Author: Straley, Megan Title: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Area of Honors: Marketing Keywords: Influencer MarketingKelman's Source CharacteristicsBalance TheorySocial MediaOnline Engagement File: Login to Download Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor