1. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Open Access Author: Mayhew, Samantha Marie Title: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Area of Honors: Advertising/Public Relations Keywords: organic contentnative contentsocial mediaadvertising File: Download thesis_draft_Mayhew__1_.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
2. Food and Beverage Social Media Effectiveness in the Millennial Age Open Access Author: Kretzer, Kelsey Marie Title: Food and Beverage Social Media Effectiveness in the Millennial Age Area of Honors: Advertising/Public Relations Keywords: social mediafood and beverageengagementmillennialsfacebookinstagramtwitterfoodies File: Download Kelsey_Kretzer.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
3. Social Media and the Music Industry: Are Artists Able to Act as Their Own Label? Open Access Author: Formichella, Katherine Anne Title: Social Media and the Music Industry: Are Artists Able to Act as Their Own Label? Area of Honors: Advertising/Public Relations Keywords: social mediamusicmusic industrymusicianspromotion File: Download Formichella__Kate_PR_Thesis.pdf Thesis Supervisors: Gregory J Woodman, Thesis SupervisorSteve Manuel, Thesis Honors Advisor