1. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Restricted (Penn State Only) Author: Straley, Megan Title: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Area of Honors: Marketing Keywords: Influencer MarketingKelman's Source CharacteristicsBalance TheorySocial MediaOnline Engagement File: Login to Download Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity Open Access Author: Hirt, Olivia Title: Voice Assistant Realism: How Perceived Realism of a Device’s Voice Affects Consumer Satisfaction and Affinity Area of Honors: Marketing Keywords: marketingsensory marketingsoundvoicevoice assistantrobothumantimbrerecommendation satisfactionaffinity File: Download Olivia_Hirt_thesis_final.pdf Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton Open Access Author: Fisher, Madelyn Title: Harmonizing Hip-Hop and History: Implications of Music Congruence on Broadway’s Hamilton Area of Honors: Marketing Keywords: MarketingMusicBroadwayIncongruenceSensoryElaboration File: Download Fisher_Madelyn_Harmoning_Hip_Hop_and_History.pdf Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
