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Start Over Year 2023 Keyword Influencer Marketing Keyword Social Media

1. The Influence of Influencers: How Twitter Groups Affect Company Performance

open_access
Open Access
Author:
Scott, Ryan
Title:
The Influence of Influencers: How Twitter Groups Affect Company Performance
Area of Honors:
Management Information Systems (Behrend)
Keywords:
Social Media
Influencer Marketing
Twitter
Sentiment
Stock
Company Financial Performance
Google Trends
File:
Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf
Thesis Supervisors:
Babajide James Osatuyi, Thesis Supervisor
Matthew Swinarski, Thesis Honors Advisor

2. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

restricted_to_institution
Restricted (Penn State Only)
Author:
Straley, Megan
Title:
Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:
Marketing
Keywords:
Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:
Login to Download
Thesis Supervisors:
Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor