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Author:

Mc Bride, Colleen Mary

Title:

IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

Area of Honors:

Advertising/Public Relations

Keywords:

Generation Z
Generational Marketing
Consumer Behavior

File:

Download McBride_Thesis_2019.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

Author:

Zhang, Maggie

Title:

The Effect of Need to Belong And Materialism In Influencer Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis

File:

Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

Author:

E, Zihang

Title:

the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers

Area of Honors:

Advertising/Public Relations

Keywords:

influencer
celebrity
influencer marketing
endorsement
advertising

File:

Download Thesis_paper_final_0731.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

Author:

Huffman, Sarah

Title:

Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies

Area of Honors:

Advertising/Public Relations

Keywords:

Luxury Advertising
Brand Attitude
Wishful Identification
Purchase Intention
Idealized
Non-Idealized
Realistic Marketing

File:

Download Huffman_Final_Thesis.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

Author:

Bowerman, Zoe

Title:

Social media impact on college students during the COVID-19 pandemic in correlation to perceived motivation, productivity, and social media addiction

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Motivation
Productivity
Social Media Addiction
College Students
Covid-19
Pandemic

File:

Download Zoe_Bowerman_Thesis.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Mark Birschbach, Faculty Reader

Author:

Chen, Krista

Title:

Decoding the AI Zeitgeist: A Thematic Analysis of Internet Memes About Artificial Intelligence

Area of Honors:

Advertising/Public Relations

Keywords:

internet memes
cultural attitudes
thematic analysis
artificial intelligence

File:

Download Krista_Chen_SHC_Thesis_2024.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Heather Shoenberger, Thesis Honors Advisor
Cindy Lin, Faculty Reader