1. College Students' Engagement in Social Media Marketing Open Access Author: Borgida, Lane Elizabeth Title: College Students' Engagement in Social Media Marketing Area of Honors: Advertising/Public Relations Keywords: social mediaFacebookTwitterbrand marketingbrand communicationcollege students File: Download College_Students_Engagement_in_Social_Media_Marketing.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. A Critical Assessment of the Uses and Limits of Social Media in China Open Access Author: Kern, Julia Murdoch Title: A Critical Assessment of the Uses and Limits of Social Media in China Area of Honors: Journalism Keywords: Chinasocial mediaRenrenWeiboWeChatTencentAlibabaFacebookTwitter File: Download KernThesis.pdf Thesis Supervisors: Curtis William Chandler, Thesis SupervisorMartin Halstuk, Thesis Honors Advisor