1. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
2. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader