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Start Over Area of Honors Marketing Year 2023 Keyword Social Media

1. How Culture Affects Marketing Content: A Comparison Between Austria and the United States

open_access

Open Access

Author:: Di Carlo, Erica
Title:: How Culture Affects Marketing Content: A Comparison Between Austria and the United States
Area of Honors:: Marketing
Keywords:: Social Media
Instagram
Facebook
Austria
Culture
Marketing
Advertising
File:: Download Thesis_DiCarlo_2023.pdf
Thesis Supervisors:: Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

2. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

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Restricted (Penn State Only)

Author:: Straley, Megan
Title:: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:: Marketing
Keywords:: Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:: Login to Download
Thesis Supervisors:: Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor