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Author:

Bell, Kelsey

Title:

Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads

Area of Honors:

Advertising/Public Relations

Keywords:

political advertising
politics
climate change
framing
content analysis
climate change framing
political campaigns
political communications

File:

Download Honors_Thesis_Kelsey_Bell_Final.pdf

Thesis Supervisors:

Fuyuan Shen, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Colleen Connolly-Ahern, Faculty Reader

Author:

Hart, Carly

Title:

Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
public relations
media
sports
sports media
gender
body image
athletes
college athletes
NCAA
gender portrayal
gender in media

File:

Download CarlyHart_FinalThesis_SU21.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Ann Marie Major, Thesis Honors Advisor

Author:

Huffman, Sarah

Title:

Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies

Area of Honors:

Advertising/Public Relations

Keywords:

Luxury Advertising
Brand Attitude
Wishful Identification
Purchase Intention
Idealized
Non-Idealized
Realistic Marketing

File:

Download Huffman_Final_Thesis.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

Author:

Trach, Nina

Title:

Fan Perception of Professional Sports as a Social Justice Platform

Area of Honors:

Advertising/Public Relations

Keywords:

Social Justice
Professional Sports
Social Responsibility
Gen Z

File:

Download Trach_Nina_Thesis.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Colleen Connolly-Ahern, Thesis Honors Advisor

Author:

Harris, Megan

Title:

Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

Area of Honors:

Advertising/Public Relations

Keywords:

Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing

File:

Download Megan_Harris_Final_Thesis_Submission.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Jean-Noel, Kaitlin

Title:

Hip Hop Activism: A Case Study Examination of Brand Authenticity

Area of Honors:

Advertising/Public Relations

Keywords:

authenticity
hip hop
activism
public relations
celebrity
social issues
social media
advocacy

File:

Download kjeannoel_finalthesis.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Matthew Jackson, Faculty Reader

Author:

Hall, Jessica

Title:

Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines

Area of Honors:

Advertising/Public Relations

Keywords:

trust
commitment
satisfaction
business relationships
attitudes
public relations

File:

Download Jessica_Hall___Final_Undergraduate_Honors_Thesis___Resubmission_via_SHC_Portal_on_4.11.2023.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Bowerman, Zoe

Title:

Social media impact on college students during the COVID-19 pandemic in correlation to perceived motivation, productivity, and social media addiction

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Motivation
Productivity
Social Media Addiction
College Students
Covid-19
Pandemic

File:

Download Zoe_Bowerman_Thesis.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Mark Birschbach, Faculty Reader

Author:

Feldman, Julia

Title:

Notifying the Local Community About the State College Food Bank's Upcoming Location Change

Area of Honors:

Advertising/Public Relations

Keywords:

public relations campaign
communication campaign
community resource
relocation
local community
State College Food Bank

File:

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Thesis Supervisors:

Holly Overton, Thesis Supervisor
Holly Overton, Thesis Honors Advisor
Tara Danz Wyckoff, Faculty Reader

Author:

Chen, Krista

Title:

Decoding the AI Zeitgeist: A Thematic Analysis of Internet Memes About Artificial Intelligence

Area of Honors:

Advertising/Public Relations

Keywords:

internet memes
cultural attitudes
thematic analysis
artificial intelligence

File:

Download Krista_Chen_SHC_Thesis_2024.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Heather Shoenberger, Thesis Honors Advisor
Cindy Lin, Faculty Reader