1. How and Why Products Go Viral Open Access Author: Kelner, Nicole Title: How and Why Products Go Viral Area of Honors: Engineering Science Keywords: ViralEntrepreneurshipMarketingPsychology File: Download Final_Thesis_1_6.pdf Thesis Supervisors: Elizabeth Cunningham Kisenwether, Thesis SupervisorRobert James Beaury, Faculty ReaderDr. Susan Mary Strohm, Thesis Honors Advisor
2. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States Open Access Author: Abu Bakar, Nabilah Husna Title: The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States Area of Honors: Marketing Keywords: MarketingGlobal MarketingCultural ValuesAdvertisingMalaysiaUnited States File: Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf Thesis Supervisors: Zinaida Taran, Thesis SupervisorDr. Ronald Walker, Thesis Honors AdvisorErdener Kaynak, Faculty Reader
3. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
4. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader