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1. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

open_access

Open Access

Author:: Chang, Cindy Hsin-hua
Title:: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal
Area of Honors:: Marketing
Keywords:: Disney
Marketing
Brand
Stickiness
Consumer Behavior
File:: Download Cindy_Chang_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader