1. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Restricted (Penn State Only) Author: Straley, Megan Title: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media Area of Honors: Marketing Keywords: Influencer MarketingKelman's Source CharacteristicsBalance TheorySocial MediaOnline Engagement File: Login to Download Thesis Supervisors: Brett Christenson, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor