1. CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Open Access Author: Weiss, Stephen C. Title: CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Area of Honors: Marketing Keywords: musicmusic listeningproactive listeningpassive listeningshufflelistener wheel File: Download THESISmasterfile.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorMin Ding, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
2. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Open Access Author: Harney, Shannon Title: Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Area of Honors: Marketing Keywords: InnovationLogical Creative Thinking MethodsMarketingSalesSalty Snack IndustrySnack FoodsConsumer GoodsConsumer Goods SectorNew Product InnovationsChipsSun ChipsUmbrella BrandsGarden Salsa Sun ChipsHealth TrendsReplacementAbstractionHorizontal ExtensionFrito-LayPepsiCo File: Download Shannon_Harney_-_Final_Thesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
