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Author:

Orr, Kathleen Elizabeth

Title:

The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

Area of Honors:

Marketing

Keywords:

marketing
Hofstede's cultural dimensions
Spain
United States
advertising

File:

Download Kathleen_Orr_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Popescu, Alicia Lynn

Title:

Turning Up Brand Volume: How Music Can Enhance Brand Equity

Area of Honors:

Marketing

Keywords:

Music
Advertising
Brand Equity
Sonic Identity
Marketing

File:

Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Chang, Cindy Hsin-hua

Title:

The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Area of Honors:

Marketing

Keywords:

Disney
Marketing
Brand
Stickiness
Consumer Behavior

File:

Download Cindy_Chang_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Liu, Shirley

Title:

Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Area of Honors:

Marketing

Keywords:

marketing
comedy
media studies
gender
change
television
feminism

File:

Download 1-Liu_Shirley_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader