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Start Over Keyword Public Relations Keyword complex messaging Keyword Advertising Access Level open_access

Open Access

Author:: Major, Amy
Title:: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?
Area of Honors:: Advertising/Public Relations
Keywords:: Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements
File:: Download Amy_Major_Thesis_4.05.18.pdf
Thesis Supervisors:: Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

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