1. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
2. Critical Media Analysis: Credit Card Ads Targeting College Students Open Access Author: Nguyen, Selina Title: Critical Media Analysis: Credit Card Ads Targeting College Students Area of Honors: Letters, Arts, and Sciences (Abington) Keywords: Financial literacycredit cardsadvertisements File: Download Nguyen_Selina_Critical_Media_Analysis_Credit_Card_Ads_Targeting_College_Students.pdf Thesis Supervisors: Carla Rae Chamberlin, Thesis SupervisorDave Ruth, Thesis Honors Advisor