1. EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY Open Access Author: Smith, Lindsay Ann Title: EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY Area of Honors: Advertising/Public Relations Keywords: Media EffectsWeb 2.0Social Media MarketingAffordances File: Download LSmith_THESIS_FINAL.pdf Thesis Supervisors: S. Shyam Sundar, Thesis SupervisorS. Shyam Sundar, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Social Media Marketing: It's Effect on Business Consumer Relationships Open Access Author: Bobrow, Bradley Scott Title: Social Media Marketing: It's Effect on Business Consumer Relationships Area of Honors: Marketing Keywords: Social MediaMarketingSocial Media MarketingFacebookTwitterConsumer EngagementTraditional MarketingSocial Marketing File: Download Bobrow_Bradley_SocialMediaMarketing.pdf
