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Author:

Kingsbury, Stephen John

Title:

Building Digital Brand Relationships: Interactions Between Brands and Consumers

Area of Honors:

Marketing

Keywords:

consumer-brand relationships
Brand Relationship Quality
self-connection
interdependence
relationship warmth

File:

Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Margaret Grace Meloy, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor