1. Buying Local: The Cognitive Effects of Environmental Messaging Open Access Author: Dames, Valerie Jean Title: Buying Local: The Cognitive Effects of Environmental Messaging Area of Honors: Advertising/Public Relations Keywords: Environmental CommunicationFramingBIS/BAS File: Download Val_Dames-_Schreyer_Honors_College_Thesis-_Final.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Lee Ahern, Thesis SupervisorColleen Connolly-Ahern, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Media Planning In the Age of the Internet Open Access Author: Broendel, Reid Joseph Title: Media Planning In the Age of the Internet Area of Honors: Advertising/Public Relations Keywords: Media PlanningAdvertisingInternet File: Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Open Access Author: Mayhew, Samantha Marie Title: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Area of Honors: Advertising/Public Relations Keywords: organic contentnative contentsocial mediaadvertising File: Download thesis_draft_Mayhew__1_.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
