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Author:

Rogers, Elizabeth Regina

Title:

Cause Related Marketing and the Environment

Area of Honors:

Marketing

Keywords:

Cause Related Marketing
consumer behavior
"green"
environment
persuasion

File:

Download Rogers_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Erb, Jessica Lynn

Title:

Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

Area of Honors:

Marketing

Keywords:

brands
consumer brand relationships
brand love
consumer behavior
marketing

File:

Download Erb_Jessica_BrandLoveTheory.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Pan, Yuyuan

Title:

The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

Area of Honors:

Marketing

Keywords:

sustainability
consumer behavior
ethics
environment
priming

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader