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Author:

Bakos, Delanie Suzanne

Title:

Putting America On a Carbon Diet: Challenges and Recommendations

Area of Honors:

Marketing

Keywords:

carbon diet
calibration
social capital
carbon emissions
climate change

File:

Download THESISFINAL_PuttingAmericaOnACarbonDiet_DBakos.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Rogers, Elizabeth Regina

Title:

Cause Related Marketing and the Environment

Area of Honors:

Marketing

Keywords:

Cause Related Marketing
consumer behavior
"green"
environment
persuasion

File:

Download Rogers_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lucci, Magdalen Elizabeth

Title:

BUSINESS AND ISLAM: WHAT IS HARAM?

Area of Honors:

Marketing

Keywords:

cross-cultural marketing
Arab Middle East
Islam in business
international business

File:

Download Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Shi, Xiang (Wendy)

Title:

NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE

Area of Honors:

Marketing

Keywords:

nation branding
Korean Wave
South Korean Dramas
brand association

File:

Download Thesis-1.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Wang, Helen Angela

Title:

The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices

Area of Honors:

Marketing

Keywords:

front-of-package labels
FOP labels
Smart Choices label
Guidance Daily Allowances label
GDA label
traffic light label

File:

Download FINAL_Helen_Wang_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Erb, Jessica Lynn

Title:

Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks

Area of Honors:

Marketing

Keywords:

brands
consumer brand relationships
brand love
consumer behavior
marketing

File:

Download Erb_Jessica_BrandLoveTheory.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Tarriff, Ashley Lauren

Title:

How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Area of Honors:

Marketing

Keywords:

Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing

File:

Download FinalThesisTarriff.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Pan, Yuyuan

Title:

The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

Area of Honors:

Marketing

Keywords:

sustainability
consumer behavior
ethics
environment
priming

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Arbutina, Abigail Jane

Title:

Corporate Social Responsibility and Brand Relationships

Area of Honors:

Marketing

Keywords:

Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love

File:

Download ArbutinaThesisFinalVersion.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader