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Start Over Thesis Supervisor Jennifer Chang Coupland Thesis Supervisor Lisa Elizabeth Bolton

5. The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices

open_access
Open Access
Author:
Wang, Helen Angela
Title:
The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices
Area of Honors:
Marketing
Keywords:
front-of-package labels
FOP labels
Smart Choices label
Guidance Daily Allowances label
GDA label
traffic light label
File:
Download FINAL_Helen_Wang_Thesis.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

7. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

10. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

open_access
Open Access
Author:
Gross, Kathryn Emily
Title:
Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:
Marketing
Keywords:
product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:
Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

11. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

open_access
Open Access
Author:
Ebner, Rachel Ann
Title:
How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:
Marketing
Keywords:
Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:
Download Ebner_Thesis_Final.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

12. The Promise of Packaging in the American Hot Tea Market

open_access
Open Access
Author:
Golthi, Ira
Title:
The Promise of Packaging in the American Hot Tea Market
Area of Honors:
Marketing
Keywords:
marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:
Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

15. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

open_access
Open Access
Author:
Davidson, Gabrielle
Title:
Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry
Area of Honors:
Marketing
Keywords:
consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal
File:
Download GabrielleDavidson_ThesisFinal.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor