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Author:

Edwards, Allison

Title:

The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement

Area of Honors:

Marketing

Keywords:

Athleisure
Activewear
Sportswear
Digital Influencers
Influencers
Tipping Point Theory
Activewear Brands
Nike
Adidas
Under Armour
Lululemon
Fabletics
Outdoor Voices
Streetwear
Athleisurewear
Fashion Innovation
Fashion
Market Positioning
Product Offering
Brand Messaging
Branding

File:

Download The_Athleisure_Tipping_Point.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kontra, Sophia Pascale

Title:

A Qualitative Analysis of Generational Receptiveness to the Sharing Economy

Area of Honors:

Marketing

Keywords:

Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber

File:

Download Sophia.Kontra_THESIS.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Clark, Jasmine Mailinh

Title:

Clean Beauty: Beyond Skin Deep

Area of Honors:

Marketing

Keywords:

Clean
Clean Beauty
Beauty
Natural Beauty
Green Beauty
Packaging
Cosmetics
Makeup
Skincare

File:

Download Final_Thesis_Jasmine_Clark.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Stern, Hannah

Title:

Lifestyle Branding: How Identity Tells An Engaging Story

Area of Honors:

Marketing

Keywords:

Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships

File:

Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader