1. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
