eHT Explore

Start Over Area of Honors Marketing Degree B S Year 2013 Thesis Supervisor Lisa Elizabeth Bolton Keyword Aloe Vera Keyword consumer behavior

Open Access

Author:: Chiang, Wai Yan
Title:: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:: Marketing
Keywords:: Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:: Download Final_Thesis_Chiang.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

Search