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Author:

Chiang, Wai Yan

Title:

The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising

Area of Honors:

Marketing

Keywords:

Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception

File:

Download Final_Thesis_Chiang.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader