1. Universities in Crisis: How Crisis Communications Affect Marketing Implications Open Access Author: Weakland, Devin Haley Title: Universities in Crisis: How Crisis Communications Affect Marketing Implications Area of Honors: Marketing Keywords: crisis communications managementmarketingsocial mediaPenn State File: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
2. Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Open Access Author: Lehman, Ernie Title: Applying Marketing Frameworks to Social Entrepreneurship New Product Development: A Case Study Area of Honors: Marketing Keywords: MarketingKahnNew Product DevelopmentSocial EntrepreneurshipiDEPaul PolakFramework File: Download ErnieLehmanThesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
3. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
4. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
5. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Open Access Author: Chiang, Wai Yan Title: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Area of Honors: Marketing Keywords: Pseudosciencehealth claimsconsumer behaviorfood advertisingbotanicalsAloe Verahealth perception File: Download Final_Thesis_Chiang.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
