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Author:: Chiang, Wai Yan
Title:: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising
Area of Honors:: Marketing
Keywords:: Pseudoscience
health claims
consumer behavior
food advertising
botanicals
Aloe Vera
health perception
File:: Download Final_Thesis_Chiang.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

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