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1. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

open_access
Open Access
Author:
Harney, Shannon
Title:
Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector
Area of Honors:
Marketing
Keywords:
Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo
File:
Download Shannon_Harney_-_Final_Thesis.pdf
Thesis Supervisors:
Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor