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Start Over Degree B S Keyword attitudes toward the sponsor Keyword consumer behavior Keyword goodwill

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Author:: Moore, Christopher Lawerence
Title:: Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park
Area of Honors:: Recreation and Park Management
Keywords:: corporate sponsorships
goodwill
fan involvement
attitudes toward the property
attitudes toward the sponsor
consumer behavior
purchase intentions
baseball
sport
File:: Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf
Thesis Supervisors:: Dr. Andrew Justin Mowen, Thesis Supervisor
Dr. Andrew Justin Mowen, Thesis Honors Advisor
Benjamin Daniel Hickerson, Faculty Reader

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