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Author:

Moore, Christopher Lawerence

Title:

Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park

Area of Honors:

Recreation and Park Management

Keywords:

corporate sponsorships
goodwill
fan involvement
attitudes toward the property
attitudes toward the sponsor
consumer behavior
purchase intentions
baseball
sport

File:

Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf

Thesis Supervisors:

Dr. Andrew Justin Mowen, Thesis Supervisor
Dr. Andrew Justin Mowen, Thesis Honors Advisor
Benjamin Daniel Hickerson, Faculty Reader