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1. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media

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Author:: Straley, Megan
Title:: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:: Marketing
Keywords:: Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:: Login to Download
Thesis Supervisors:: Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor